Real estate coach John shares his key focus in today’s market.
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In recent years, the real estate landscape has undergone a significant transformation. Many agents have transitioned into the role of mere order takers, driven largely by the combination of low interest rates and a thriving market. In this evolving environment, having an experienced coach to provide guidance becomes a distinct advantage. Today, we are fortunate to have John with us, an active coach who works with some of the top agents in the country. He will illuminate the critical role that coaching plays in the modern real estate market.
When coaching, John’s primary focus is on ensuring that agents do not lose sight of their goals. Over the past few years, many agents have been compelled to adopt the role of order-takers, leading them to become reactive and develop detrimental habits. Some even neglected crucial details, financial aspects, and the fundamentals of their business, often entering the field with limited business acumen. Now, they must break free from these detrimental habits and embrace a proactive approach on a daily basis.
Additionally, it is vital to create transparency in their business operations. Understanding the number of deals they aim to close is directly linked to their income. They must also diligently track their expenses and set clear profit targets. This necessity became apparent for many agents earlier this year.
Furthermore, identifying constraints and focusing on critical Key Performance Indicators (KPIs) is essential for making informed decisions for the upcoming quarter or the second half of the year. As we find ourselves midway through Q3, our focus extends beyond merely surviving the current month; it involves positioning ourselves for a successful Q1.
John shared his favorite Dan Sullivan quote: ‘If you’re not content with your present situation, it’s because your vision for the future isn’t expansive enough for your present to improve.’ On this note, agents must think on a grander scale, plan for Q1, and take the necessary steps to pave the way for their success. The truth is that even in hot markets like DFW, only 18% to 19% of home sales occur in Q1. Therefore, agents must ensure that they secure their portion of this market during the first quarter.
If you have any questions about this topic or need help growing your real estate business, call or email me. I’m always happy to help.
