Emotional attachment can make or break a real estate deal.
This is Rachel again, and I’m here to give you another tip on working with buyers and sellers and managing emotions as you go through the process. One of the things that’s really important is ensuring that your buyers and sellers have good control over their emotions because, a lot of times, they get really excited about the home that they’re selling when they’re the seller.
They get really excited. This is the house where I raised my kids, and my dogs have come through, and they have all these memories. So when you’re going through the process of listing at home, you want to try to manage that process for them and help them reduce their emotions and their connection to this. This is no longer going to be their home. You’re about to find them their next home. So now this is going to be a house. So get them into that language of calling it a house, not a home anymore. So that’s one thing that you want to work with with your sellers.
“They get really excited about the home that they’re selling.”
The same thing happens on the buyer side; when you’re working with buyers and their emotions. You want to ensure that you’re letting them get attached to the property enough to where they want to make an offer on it—but not so attached that when they make an offer, and it doesn’t get accepted or something, they get their hearts broken. It’s especially critical in a seller’s market where everything is not favoring the buyer, everything seems to be stacked against them, and you’re competing for homes against 50 other offers. So when you run into situations like that, you’ve got to get your buyers to a place where they can stabilize their emotions and be rational as they’re thinking about these things and not get overly attached to those homes.
So hope that helps. If you have any questions about managing buyer and seller emotions, please don’t hesitate to reach out. I would love to help you.
